Awesome Engineering creativity by Ogilvy team, Mumbai, who came up with an innovative way to show the adverse impact of global climate change. They glued an aerial photograph of the New York City skyline to the floor of the pool.
When the pool was filled with water, it gave a shocking effect akin to a city submerged in water. The visual of a sunken city shocked swimmers and onlookers, driving home the impact of global warming, and how it could destroy our world someday.
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